By Donald Ritchie
Google have just made some small - but very welcome - improvements to their AdSense reports. They've made it easier for you to spot medium- and long-term trends in your AdSense data. They've introduced a number of useful new graph types. And they now let you see at a glance the effect of any changes you make to your AdSense setup, such as introducing a new ad unit, or blocking a sensitive category.
Showing posts with label Google AdSense. Show all posts
Showing posts with label Google AdSense. Show all posts
April 3, 2013
Banish interest-based ads from your AdSense pages
By Mike Lewis
In an earlier post, I explained how you can opt out of seeing so-called "interest-based ads" on Google's search results pages and on third-party websites. This time, I'll describe how AdSense publishers can prevent these ads appearing on their own sites.
To recap, an interest-based ad is one that's based on the personal information that the advertising network (usually Google) has collected on you. Some people dislike being tracked and targeted for advertising purposes. There might also be times when these ads could cause distress or embarrassment (seeing an ad about a medical condition that you'd rather keep to yourself, for example). That's why you have the opportunity to opt out.
To recap, an interest-based ad is one that's based on the personal information that the advertising network (usually Google) has collected on you. Some people dislike being tracked and targeted for advertising purposes. There might also be times when these ads could cause distress or embarrassment (seeing an ad about a medical condition that you'd rather keep to yourself, for example). That's why you have the opportunity to opt out.
April 9, 2012
AdSense? AdWords? What's the difference?
By Donald Ritchie
Judging by some of the feedback from my Beginners guide to Google AdSense, it seems that a lot of folk are confusing AdSense with another Google product: AdWords. It's not surprising, given the similarity in their names. But these really are two distinct programs.
Judging by some of the feedback from my Beginners guide to Google AdSense, it seems that a lot of folk are confusing AdSense with another Google product: AdWords. It's not surprising, given the similarity in their names. But these really are two distinct programs.
March 26, 2012
Finding the top-paying keywords in Google AdSense
By Donald Ritchie
One way that AdSense publishers can increase their earnings is to target the keywords that pay the highest rates per click. There will always be advertisers willing to pay above-average rates. If you can find those advertisers - and attract them to your site - your monthly AdSense check is almost certain to go up.
Right now, most advertisers pay somewhere between a few cents and about 50 cents for each click. But a substantial number are paying more than a dollar, and some are even paying $5 or more.
One way that AdSense publishers can increase their earnings is to target the keywords that pay the highest rates per click. There will always be advertisers willing to pay above-average rates. If you can find those advertisers - and attract them to your site - your monthly AdSense check is almost certain to go up.
Right now, most advertisers pay somewhere between a few cents and about 50 cents for each click. But a substantial number are paying more than a dollar, and some are even paying $5 or more.
March 13, 2012
Don't let robots.txt muck up your AdSense ads
By Donald Ritchie
If you are an AdSense publisher, take a moment to review your robots.txt file. It could be hurting your revenue.
Your site probably has a number of admin pages - things like a contact page or a privacy policy - that you don't want to show up in search results. Webmasters typically use robots.txt to block the search engines' crawlers from accessing those pages. This ensures that the pages in question don't outrank your more important pages within the search results.
But what if the admin pages also carry AdSense ads? After all, that's a perfectly legitimate thing for them to do.
If you are an AdSense publisher, take a moment to review your robots.txt file. It could be hurting your revenue.
Your site probably has a number of admin pages - things like a contact page or a privacy policy - that you don't want to show up in search results. Webmasters typically use robots.txt to block the search engines' crawlers from accessing those pages. This ensures that the pages in question don't outrank your more important pages within the search results.
But what if the admin pages also carry AdSense ads? After all, that's a perfectly legitimate thing for them to do.
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